The survival rule for independent websites is to break away from platform-style low-price competition and attract and retain users by building unique brand value. In the personal lubricant market, to achieve high average order value and high repurchase rates, the key lies in offering products that go beyond basic functionality. Standardized products only lead to one-time transactions, while unique products that solve specific pain points can cultivate a loyal high-end user base.
How to create uniqueness? Starting with formulations is key. For example, for users who prioritize skincare and gentle experience, develop moisturizing and soothing products with ingredients like hyaluronic acid and aloe vera; for users seeking ultimate experience, launch functional products with special skin sensations like warming or cooling; and natural, organic plant-extract lubricants can precisely attract consumers who focus on a healthy lifestyle. Through these differentiated and unique formulations, your brand can tell unique stories, establish a professional image, thereby supporting higher product pricing, and making users feel "indispensable" after use, naturally leading to high repurchases.
Pingchuang Medical has a mature formulation library of over 2000 formulations, covering various unique categories such as hyaluronic acid hydration, plant soothing, and warming/cooling sensations. We can help you precisely customize and create high-value, unique products, effectively increasing your independent website's average order value and repurchase rate.
