For e-commerce sellers primarily operating lingerie stores, the high cost of traffic has become a growth bottleneck. Relying solely on single-item sales makes it difficult to increase average transaction value, and profit margins are continuously squeezed. At this point, introducing lubricating jelly as complementary items can not only achieve scenario-based monetization but also significantly boost the store's cross-selling rate and overall profit due to the high-frequency consumable nature of lubricants. This "lingerie-lubricant interconnection" model is becoming the secret weapon for adult product e-commerce to improve sales velocity.
lubricating jelly and lingerie have a natural complementarity. Lingerie creates the visual ambiance, while lubricants enhance the physiological experience; together, they form a complete consumer loop. In product detail page designs, guiding users through bundle sets or add-on purchases can significantly reduce their decision-making costs. For example, when ordering sexy lace lingerie, effortlessly adding a portable lubricating jelly. For sellers, lubricants have a small storage footprint, high-profit margins, and are consumables, making them an excellent choice for increasing SKU depth and optimizing profit structure.
A deeper monetization logic lies in "branding." Sellers can choose customized private label OEM to create a lubricant series that matches their lingerie brand, enhancing professionalism through unified visual packaging. When consumers recognize the aesthetics of the lingerie, they will naturally trust the care products of the same brand. This cross-category extension based on fan loyalty allows existing private domain traffic or search traffic to be developed for a second or even multiple times, achieving a deep transformation from traffic buyers to loyal brand users.
PINGCHUANG Medical provides e-commerce sellers with zero-cost one-stop customization solutions, supporting free packaging design and rapid sampling, with samples ready in as fast as 1 working day. For lingerie pairing scenarios, we offer various differentiated packaging options, such as medical syringes and condom-attached packs, helping brands quickly launch. With a 100,000-grade cleanroom and medical-grade quality assurance, PINGCHUANG Medical helps lingerie brands achieve dual leaps in average transaction value and cross-selling rates through high-quality lubricating jelly customization.
