In the adult product market pursuing fresh sensations, heat and cooling sensation water based lubricant are rapidly becoming bestsellers on major e-commerce platforms due to their excellent interactive properties. However, while these functional products provide sensory stimulation, they also tread the line of compliance. When outsourcing customization, brands must address the long-term challenge of ensuring a "refreshing experience" while maintaining medical-grade safety and meeting global regulatory standards.
The technical core of functional products lies in the ratio of active additives. Warming formulas typically use the exothermic reaction of polyols or ingredients like vanillyl butyl ether to stimulate nerve endings and create a warm sensation; cooling formulas often add menthol derivatives to simulate a refreshing feeling. Compliance boundaries are based on "biocompatibility" and "pH balance." Excessive addition can easily cause mucosal burns or allergic reactions. Additionally, for export markets, different countries have varying limits on functional ingredients, and brands must ensure their formulas fully comply with FDA or MDR new regulations. Blindly pursuing sensory impact while ignoring safety endorsements can easily lead to listings being removed or even brand reputation collapse.
Therefore, the customization of functional products must strictly adhere to medical-grade production quality in a Class 100,000 cleanroom. Through 21 quality inspection processes, impurities and ingredient concentrations are tightly controlled to ensure each water based lubricant with warming/cooling sensation achieves a dynamic balance between mildness and tactile experience. Brands should choose factories with global compliance certifications, leveraging their full qualification endorsements to enter the functional niche market compliantly, using differentiated high-margin products to precisely target user pain points and achieve a dimensionality reduction attack on brand strength.
