On e-commerce platforms, competition for personal lubricants has become white-hot. When consumers browse products, they often have only a few "golden seconds" to be attracted. Therefore, an outstanding exterior design is the primary key to whether a product can stand out from numerous competitors and become an e-commerce bestseller. To customize a personal lubricant with bestseller potential, its exterior design must firmly grasp the following core points:
1.Visual Impact and Memory Point:
The browsing mode of e-commerce determines that product main images and packaging must instantly catch the eye. Designs can boldly use popular color schemes, unique bottle shapes, creative patterns, or IP images. The key is to form a strong visual memory point, allowing consumers to recognize you at a glance among many similar products and leave a deep impression. Avoid mediocre, homogenized designs.
2.Alignment with Target Audience Aesthetics and Tone:
Different consumer groups (e.g., young Z-generation, mature white-collar workers, specific sexual orientation groups) have different aesthetic preferences and values. The exterior design must precisely target users, adopting styles they like and recognize. For example, it can be more lively and fashionable for young users; more minimalist and textured for high-end users. Brand tone should also be uniformly conveyed through design language (color, font, material).
3.Conveying Core Selling Points and Sense of Value:
Packaging is not just about looking good; it must also effectively convey the product's core selling points and value. Is it through patterns of natural ingredients implying organic health? Through tech-savvy lines reflecting professional efficiency? Or through warm colors expressing emotional care? Design elements should be closely related to product characteristics, allowing consumers to initially perceive the product's uniqueness and benefits through its appearance.
4.Social Sharing Attributes and Topic-Worthiness:
E-commerce bestsellers often have strong social dissemination capabilities. Exterior design should consciously incorporate elements that are easy to share and discuss, such as interesting copy, unique opening methods, exquisite gift box packaging, etc. Let users have a strong desire to take photos and share when they receive the product, unbox it, or use it, thereby forming spontaneous dissemination on social media and bringing more traffic.
5.Practicality and Detail Experience:
Besides aesthetics, the practicality of packaging cannot be ignored. Whether the cap is easy to open, the bottle is convenient to hold, whether dispensing is convenient and hygienic (e.g., pump dispenser, dropper design), and whether it is easy to store-these details will affect user experience and repurchase. Material selection should also consider hand feel and durability.
Pingchuang Medical has over 50 creative packaging material options and can, based on your brand positioning, target audience, and product characteristics, create a personal lubricant exterior with bestseller potential from multiple dimensions including visual impact, value communication, and social attributes, helping your product stand out strongly in the e-commerce red ocean.
