The sales channels for lubricating jelly are increasingly diversified, from traditional pharmacies, supermarkets, and adult stores to online e-commerce platforms, social media, and even professional medical institutions. Different channels have distinctly different preferences and requirements for product packaging formats.
An excellent custom factory, if it can offer more than 50 packaging format options, will greatly help brand owners make precise adaptations according to channel characteristics, thereby enhancing product marketability and competitiveness.
1.Pharmacies/Medical Channels: Professionalism & Sense of Security
Consumers in these channels pay more attention to the product's professionalism and safety. Packaging formats like pharmaceutical-style aluminum tubes, medical-looking syringe bottles, or small-dose single-use sterile packaging (such as single-wipe sachets or small individual tubes) will be more popular. The design style should be concise, rigorous, and highlight medical-grade, additive-free, and other selling points.
2.Supermarkets/Convenience Stores: Portability & Cost-Effectiveness
The main characteristics of consumers in these channels are the pursuit of purchasing convenience and cost-effectiveness. Small-capacity soft tubes (e.g., 50ml-100ml), easy-to-carry sachets (similar to shampoo trial packs), or multi-unit promotional packs are more suitable. The packaging design can be slightly lively but still needs to clearly convey product information.
3.Adult Stores/Online Adult Platforms: Design Sense & Uniqueness
Consumers in these channels have higher requirements for the product's "ambiance" and "personality." Packaging formats can be bolder and more innovative, such as uniquely shaped bottles, high-end pump bottles, vacuum bottles, or gift sets paired with adult toys. There is also more room for choice in materials, colors, and craftsmanship (e.g., frosted, hot stamping) to create a unique sensory experience.
4.E-commerce Platforms (General): Comprehensive Information & Visual Impact
E-commerce platforms are battlegrounds for information display. In addition to the packaging itself, the presentation on the product detail page is also crucial. Packaging formats need to consider transportation convenience and safety, while also having a visual impact to fully display product features through images and videos. Multi-specification combinations (e.g., trial-size small packages+family-size large-capacity packs) are also common strategies.
5.Hotel/Club Channels: Small, Exquisite & Brand Customization
As guest room amenities or value-added services, lubricating jelly for hotel channels is usually in small-dose single-use packaging, such as 3-5ml sachets or mini tubes. The hotel logo can be printed on the packaging to reflect a sense of customization.
Pingchuang Medical has integrated over 50 packaging solutions, from medical syringe bottles and condom-accompanying packs to pump bottles and vacuum bottles, and provides free professional packaging design services. No matter which channel your brand focuses on, Pingchuang Medical can help cooperative brand owners create the most suitable packaging format, effectively enhancing product aatratividade and sales performance at the terminal.
