In the increasingly competitive market for personal lubricants, how can you quickly and with low risk develop high-potential new products that capture consumers' attention? The answer is not blind innovation from scratch, but rather standing on the shoulders of giants and cleverly utilizing market-tested mature formulations. A vast formulation library is like a treasure trove of creativity, offering endless possibilities for the birth of new brands.
Developing a completely new formulation from scratch not only requires high research and development costs but also faces a lengthy development cycle and uncertain market risks. Utilizing mature formulations, however, means that the product's safety, stability, and skin feel experience have already received initial market recognition. Brands can then build upon this foundation, implementing micro-innovations and personalized adjustments, such as changing viscosity, pH value, or adding unique fragrances, plant extracts, etc., thereby quickly creating new products with differentiated selling points. This "mature formulation + personalized customization" model can shorten the new product development cycle by more than 70%, significantly reducing innovation costs and failure risks.
Pingchuang Medical boasts a reserve of over 2000 market-verified mature formulations, covering water based lubricant, silicone-based, hybrid-based, and various functional products. Relying on our powerful formulation knowledge base, you can easily develop new products that combine market potential with unique selling points, allowing your brand to lead from the start.
