Expanding personal lubricant products into the international market is an important strategy for many brands to grow their business and enhance their influence. However, while the overseas market is vast, it is also fraught with various "hidden reefs and treacherous shoals."
Different countries and regions have vastly different regulatory standards, certification requirements, cultural customs, and consumer preferences. The slightest misstep can lead to products failing to gain market access, facing customs clearance obstacles, or even legal risks.
If one can draw upon the wisdom of a custom manufacturer with rich export experience to 76 countries, it can undoubtedly help brand owners avoid at least 90% of potential "pitfalls."
What might these "pitfalls" specifically include? Firstly, certification and regulatory barriers. For example, exporting to the US market typically requires FDA certification (like 510K), while the EU market requires CE certification, and different countries may have their own supplementary regulations. Exporting blindly without understanding these is tantamount to "running naked." Experienced exporters can provide full compliance certification support, ensuring products meet the entry standards of target markets.
Localization of product formulas and ingredients. Certain ingredients widely used domestically or in one region may be restricted or prohibited in others. For example, requirements for the types and content of preservatives, fragrances, and colorants vary by country. Experienced custom manufacturers will adjust formulas according to target market regulations, avoid using banned ingredients, and ensure product safety and compliance.
Compliance of packaging labels and instruction manuals. Countries have specific regulations regarding information that must be displayed on product labels (such as ingredient lists, production dates, expiration dates, usage instructions, warning statements), language requirements, and even font sizes. The choice of packaging materials also needs to consider local environmental regulations. Professional export customization services will include label design and translation services that comply with target market requirements.
Cultural differences and consumer habits are also easily overlooked "pitfalls." Consumers from different cultural backgrounds may have vastly different preferences for product colors, fragrances, and packaging styles.Enterprises with multi-country export experience usually have a deeper insight into these differences and can provide brands with more targeted product and packaging recommendations.
PINGCHUANG MEDICAL, with its rich experience exporting products to 76 countries and regions worldwide and its profound understanding of market access rules in various countries, can provide you with one-stop export customization solutions. We not only possess international certifications like FDA 510K and CE but can also offer localized packaging and formula recommendations based on target market characteristics, helping your brand's personal lubricant products go global smoothly, effectively avoiding 90% of potential risks, and easily expanding your international footprint.
