For personal lubricant brands aiming to expand into overseas markets, especially for mainstream products like water based lubricants, merely having high-quality products is far from enough to gain a firm foothold in mature markets like Europe and the US. A "do as the Romans do" localization strategy, combined with authoritative international certifications, is a mandatory course for successful overseas brand expansion.
Among these, obtaining market entry passes-such as US FDA certification and EU CE certification-and adjusting packaging design to suit local consumer habits are particularly important.
European and American markets have extremely strict regulatory requirements for Personal Lubricant. The US Food and Drug Administration (FDA) certification, especially the 510(k) premarket notification for medical devices, is a rigid threshold for products entering the US market. Similarly, the EU's CE mark signifies that the product complies with relevant EU directives on health, safety, and environmental protection. Obtaining these authoritative certifications not only means that the product's safety and efficacy have been internationally recognized but also serves as the fundamental guarantee for brands to win local consumer trust, smoothly pass customs, and legally enter the market for sale. Without these certifications, products cannot move an inch.
After resolving the entry threshold, localized packaging design is key to whether a brand can truly integrate into the local market and attract consumers. European and American consumers may have different aesthetic preferences, information acquisition habits, and environmental awareness compared to domestic consumers. For example, they may prefer minimalist, environmentally friendly packaging materials and design styles, and have higher requirements for the clarity and standardization of label content such as product ingredients, usage instructions, and production information. Packaging that reflects brand tonality and fully considers local culture and consumer psychology can greatly enhance product attractiveness and market acceptance.
When preparing export-specific water based lubricants, brands should prioritize custom partners who possess mainstream certifications for European and American markets and can provide professional localized packaging design services. Such partners can help brands solve the two core issues of product compliance and market adaptability in one stop, making the path overseas smoother and more efficient.
PINGCHUANG MEDICAL holds core certifications such as US FDA 510K and EU CE, with products already exported to 76 countries globally. For your export-specific water based lubricant needs, PINGCHUANG MEDICAL can not only provide medical-grade quality compliant with European and American standards but also offer professional localized packaging design solutions tailored to target market characteristics, helping your brand easily knock on the doors of overseas markets.
