In the current entrepreneurial environment, capital efficiency is key to the survival of startup brands. Many want to enter the lubricating jelly market but are deterred by often hundreds of thousands in Minimum Order Quantities, expensive design fees, and lengthy compliance cycles. In reality, by leveraging a mature supply chain system through "zero-cost design" and a "small order rapid response" flexible OEM model, startup brands can completely achieve asset-light, low-barrier, rapid launch.
The so-called "zero-cost design" refers to relying on the factory's existing, market-tested packaging solutions and professional design team to provide brands with a complete visual solution from logo extension to packaging visuals for free. This not only saves tens of thousands in external design fees but also ensures perfect compatibility between packaging materials and the factory's production lines. "Small order rapid response," on the other hand, breaks the traditional OEM rule of requiring tens of thousands of units as a minimum order, allowing brands to start with small-scale trials through flexible automated production lines. In this model, entrepreneurs can test multiple formulas or packaging options for different channels, rapidly increasing orders based on real feedback, greatly reducing the risk of inventory backlog.
Startup brands should also make good use of the factory's "compliance shortcut." Applying for a Class II medical device certificate or international certifications independently involves millions in investment and a cycle of up to two years. By sharing the OEM factory's qualification endorsement, brands can achieve "zero-threshold" market launch, concentrating all funds on traffic operation and sales. This collaborative logic—where the factory is both warehouse and R&D department—enables entrepreneurs without factories to compete with major brands, seizing opportunities in the red ocean market with agile and flexible strategies.
PINGCHUANG Medical provides full-process free services for startup brands, including free packaging design, free sampling, and the fastest completion within 1 working day. We offer free authorization of medical device and international certification qualifications, helping new brands save an average of ¥200,000 in R&D and design costs. Relying on 10 automated production lines, PINGCHUANG Medical supports flexible order production, assisting startup projects in achieving zero factory investment and zero-risk rapid launch.
