The personal lubricant market has enormous potential, estimated to be at a trillion-level, attracting numerous new brands and entrepreneurs. However, for many SMEs or startup brands, the high R&D costs, long cycles, and uncertainty of market acceptance for new products are often the "three great mountains" hindering their development.
How to quickly launch a product that is both quality-assured and market-accepted within a limited budget has become key to leveraging this trillion-level market. The answer may lie in "market-validated formulas."
Market-validated formulas refer to mature formulas that have been proven to perform well in terms of skin feel, effectiveness, safety, and stability through extensive consumer use and market feedback. These formulas are typically developed by experienced R&D teams and have already been applied and recognized in actual sales products. For new brands, directly selecting or referencing these mature formulas is undoubtedly a low-risk, high-efficiency shortcut.
It offers significant cost savings. Brand owners do not need to invest large sums in R&D from scratch, repeated trials, and safety assessments. The holders of mature formulas have already completed this work. Secondly, it drastically shortens time. Traditional R&D can take months or even over a year, while directly using mature formulas can compress the new product launch cycle several times over, quickly capturing market windows.
More importantly, market-validated formulas greatly reduce the risk of product failure. Because these formulas have been proven popular with consumers, their efficacy and experience are more easily recognized by target users, thereby increasing the success rate and market conversion rate of new products. Brand owners can then focus more energy on building brand stories, marketing promotion, and channel construction, rather than groping in the fog of product R&D. Through this "leveraging" approach, small brands can also enter the market quickly with relatively small investments and share the dividends of the trillion-level market.
PINGCHUANG MEDICAL understands the pain points of small brands in their market launch phase. We have developed a library of over 2,000 market-validated mature formulas, covering various products such as water-based, silicone-based, and functional types. This means you can directly select these "blockbuster gene" formulas to quickly launch high-quality, highly accepted personal lubricant products at extremely low R&D and time costs.
