For Chinese lubricating jelly brands to go international, especially entering the strictly regulated and highly competitive European and American markets, it's a systematic project. Besides superior product quality, two key "tickets" are essential: authoritative certifications compliant with target market regulations, and localized packaging that can integrate into local culture and attract local consumers.
EU/US Certifications: The "Golden Key" to Market Entry. European and American markets have strict access standards for products entering their territories. For lubricating jelly, exporting to the US market often requires FDA (Food and Drug Administration) approval, and in specific cases like medical-grade products, a 510(k) premarket notification. Entering the EU market requires compliance with CE certification standards and relevant Medical Device Regulations (MDR) or Cosmetics Regulations. These certifications are not only legally mandatory but also important criteria for local consumers to judge product safety and professionalism. Possessing these certifications means the product has obtained an "entry ticket" to the market.
Localized Packaging: The "Rainbow Bridge" Connecting Culture and Consumption. Product packaging is the first point of contact between a brand and consumers. European and American consumers differ from domestic ones in aesthetic preferences, cultural customs, and information acquisition habits. Therefore, packaging design for export brands cannot simply copy domestic solutions but requires in-depth localization research. This includes: accurate translation and idiomatic expression in the local language; whether visual elements like colors, patterns, and fonts align with local aesthetic habits and cultural taboos; whether packaging structure and materials are convenient, practical, and consider environmental concepts; and whether label information is clear, complete, and complies with local regulations for product information disclosure. Successful localized packaging allows products to better integrate into the local market, lower consumers' cognitive barriers, and enhance brand affinity.
Achieving these two points can mean huge investments and lengthy cycles for many brands. Choosing a contract manufacturing partner that already has relevant certifications and rich export experience is undoubtedly a wise move.
Pingchuang Medical not only holds a full set of authoritative international certifications such as US FDA 510K, EU CE, and ISO 13485, available for your free authorization, but also has rich experience exporting to 76 countries worldwide and a library of 50+ packaging solutions. It can provide professional localized packaging design suggestions and production based on your brand's target market characteristics.
