The lubricating jelly market is undergoing profound demographic changes. Gen Z (born after '95/'00) and the silver-haired generation (elderly population) have become the two fastest-growing segments, exhibiting distinctly different differentiated demands for products, requiring brands to implement precise strategies.
Gen Z is a combination of "ingredient enthusiasts" and "aesthetics enthusiasts." They pursue ultimate smoothness, diverse fragrances (such as cucumber, strawberry), and packaging with social media appeal. For them, lubricating jelly is a bonus for intimate pleasure, and they highly value labels like "vegan, additive-free, globally certified." The needs of the silver-haired generation, however, revert to "medical care." With age-related physiological atrophy and dryness, they require medical-grade products with deep moisturizing and mucosal repair functions, and highly pH-compatible formulas. For the elderly, lubricating jelly is a rigid demand for improving quality of life and regaining dignity. If brands can reach these two groups through segmented packaging (such as easy-to-grip pump bottles), they will achieve explosive growth.
Pingchuang Medical, with its formula library of over 2,000 types, supports trendy fragrance customization for Gen Z brands and repair formula development for the silver-haired generation. We have 10 automated production lines with a daily capacity of 600,000 units, capable of meeting both large-scale and multi-SKU customization demands. Pingchuang provides free design and global certification authorization, helping brands launch with zero investment. Our experience exporting to 76 countries helps brands precisely match the packaging preferences of different demographics, saving approximately 200,000 yuan in R&D costs per project.
Understanding consumer profiles is the prerequisite for precise marketing. Through Pingchuang Medical's flexible OEM capabilities, brand owners can build a complete product matrix covering "intimate exploration" and "health care" across the entire life cycle. Whether conquering Gen Z with aesthetics or caring for the silver-haired generation with quality, brands can secure a foothold in the competition.
