Accurate market research is the cradle of successful product launches. When designing a lubricating jelly questionnaire, due to the intimate nature of the topic, it is essential to use techniques such as "indirect questioning, scenario building, and empathetic guidance" to break through defensive mindsets and uncover users' latent needs regarding viscosity, allergy history, and packaging convenience.
Questionnaire design should follow the principle of starting from small scenarios. For example, instead of asking "Do you think the product is good?", ask "After a long trip or exercise, what kind of packaging would you most hope for the product?" By setting "ingredient-conscious score" or "sensory keyword checkboxes (e.g., cooling, warm, imperceptible)," gather users' deep preferences for formulations. It's particularly important to include questions about "purchase obstacles," surveying the impact of private packaging and brand endorsement (e.g., FDA/CE certification) on decision-making. The core of uncovering latent needs is to discover users' pain points that are "desired but unmet," such as the strong desire for repair functions among postpartum women or singles' preference for minimalist portable packs.
Data insights drive decisions. Pingchuang Medical, with its flexible supply chain and global export experience (covering 76 countries), provides the most solid hardware support for brands' market insights. By transforming latent needs into tangible product competitiveness, we help clients stay one step ahead in the ever-changing market, precisely and smoothly hitting consumers' hearts.
