For startup brands or new e-commerce sellers, the "minimum order quantity" is often the biggest barrier to entering the lubricating jelly market. Large manufacturers usually require minimum orders of tens of thousands, while small manufacturers often cannot guarantee quality. Achieving "small batch customization" of 5,000 units or even fewer not only requires contract manufacturers to have flexible production capabilities but also a large existing material inventory to support this, thereby reducing financial pressure on the brand without compromising medical-grade quality.
The core idea of small-batch customization lies in "sharing common formulas and ready-made packaging." If a factory stocks over 2,000 verified mature formulas, brands can simply select from them, saving R&D costs; meanwhile, if the factory integrates more than 1,000 bottle and syringe packaging options, it can quickly achieve private labeling using existing molds. Brands should look for manufacturers willing to offer "zero design fees and zero sample fees." Under this cooperation model, new brands can complete sampling in as fast as one working day and quickly test products on Amazon or social media. Once the product gains traction, relying on the factory's automated daily capacity of 600,000 units, large-scale restocking can be completed instantly.
More importantly, "qualification sharing." Startup brands don’t need to invest millions to apply for FDA or CE certification; they can directly leverage the full qualifications of established manufacturers to achieve compliant market entry with zero barriers. This one-stop service can save an average of 200,000 yuan in R&D and design fees per project. Starting small and refined, then growing fast and steadily, is an efficient path for new lubricating jelly brands to break through in a crowded market.
