The current lubricating jelly market is undergoing a profound consumer upgrade. Early user demand focused on "solving dryness and basic lubrication," while the new generation of consumers is more concerned with "skincare-oriented, functional, and self-pleasure-oriented" aspects. This shift has spawned a brand upgrade from single lubricating function to the "intimate care" domain, bringing new profit growth points to a wide range of practitioners. If brands can accurately capture this signal, they can stand out from homogenized price wars.
The first step in the upgrade path lies in the "cosmeceutical-like" nature of ingredients. Hyaluronic acid, prebiotics, ceramides, and other popular skincare ingredients are being introduced into lubricant formulas. Users hope that products, while lubricating, can also provide long-lasting hydration, barrier repair, and even microbiota regulation. Secondly, it's the "de-labeling" of packaging. The new generation of brands tends to adopt minimalist, highly aesthetic industrial designs, downplaying the product's original labels to make it resemble a high-end skincare product. This visual upgrade can significantly enhance a brand's terminal premiumization capability.
Customized development for different subdivided scenarios is also key to success. Whether it's hypoallergenic formulas for sensitive skin or botanical fragrance series with aromatherapy experiences, these reflect an ultimate care for user experience. This approach of deeply exploring users' latent needs transforms lubricants from mere auxiliary tools into core intimate health care products. By partnering with factories boasting strong R&D backgrounds, brands can quickly bring these cutting-edge concepts to fruition and capture the high-end niche market.
PINGCHUANG Medical boasts over 2,000 formulas in reserve, extending to subdivided categories such as hyaluronic acid moisturizing, warming and cooling, and botanical soothing, meeting the "intimate care" upgrade demands. We support over 60 parameters for customization, and relying on medical-grade raw materials and global compliance qualifications, we assist clients in enhancing brand terminal premiumization through differentiated formulas and diverse packaging.
