In today's business environment, owning a factory is no longer a prerequisite for brand success; in certain stages, it can even become an asset burden. Especially for specialized products like lubricating jelly, which are managed as Class II medical devices, building your own factory faces extremely high barriers: you need to pass strict environmental assessments, construct GMP-compliant cleanrooms, procure expensive automated production equipment, and assemble a professional quality management team. This series of investments can easily run into tens of millions, and subsequent maintenance costs and compliance checks are time-consuming and labor-intensive.
"Asset-light operation" has become a new trend in the industry. Through the OEM/ODM private label model, brands can free up capital that would otherwise be tied up in fixed assets and allocate it to brand building, marketing, and channel expansion. The true core competitiveness of a brand lies in its insight into user needs and rapid market response, not in the production line itself. By partnering with leading OEM factories, brands not only gain immediate access to mature production capabilities but also share the factory's economies of scale in raw material procurement, thereby achieving lower unit production costs than building their own factory.
The key to success with this model is choosing a "reliable" OEM partner. An excellent OEM is not just a production executor but also a brand's "back-end partner." It needs to possess a complete qualification chain to ensure products are legal and compliant for sale through any channel; it also needs strong R&D capabilities to quickly translate brand concepts into tangible products. By deeply bonding with an OEM factory, brands achieve "zero factory investment" while gaining world-class manufacturing capabilities.
PINGCHUANG Medical provides you with full-process free services, including free packaging design and sampling, with sample completion in as fast as 1 working day. We offer free authorization of medical device and international certification qualifications, helping new brands quickly launch with zero factory investment, saving an average of ¥200,000 in upfront costs for a single project, allowing you to focus on marketing and operations.
