In today's personal lubricant market, "involution" has become the norm. Many new brands find that products on the market seem to be cut from the same cloth: similar transparent textures, similar aloe vera fragrances, and even similar stringiness. This severe homogenization not only causes consumer aesthetic fatigue but also traps brands in an endless price war. The only way to break through is differentiation, and the core of differentiation lies in the formula.
Developing an entirely new formula is no easy task; it requires significant time for raw material screening, compatibility testing, and stability observation. For most small and medium-sized brands, building a professional R&D team is too costly and the risks are uncontrollable. At this point, OEM factories with vast libraries of mature formulas become a "super arsenal" for brands. By modularly combining and fine-tuning existing formulas, brands can quickly find their unique selling points. Whether pursuing an ultimate "watery feel," focusing on a long-lasting "oil film sensation," or adding specific skincare ingredients, solutions can be found in the mature formula library.
A powerful formula library not only means a large quantity but also implies market validation. These formulas have already stood the test of safety, skin feel, and stability, greatly reducing the probability of new product launches "failing." Brands can quickly match the most suitable base according to their target audience's profile and add features in terms of fragrance and function. This "standing on the shoulders of giants" development model not only allows products to go from concept to physical reality in just a few weeks but also ensures that products have the potential to become best-sellers upon launch.
PINGCHUANG Medical leverages its mature formula library to support innovation, boasting over 2,000 market-tested formulas covering water-based, silicone-based, and hybrid-based categories. We support over 60 parameters for customization, including viscosity, pH value, and fragrance, which can reduce clients' new product development cycles by 70%, significantly lowering innovation risks and empowering you to easily create differentiated best-sellers.
