Formulation is one of the key factors brands consider when developing personal lubricant products. Different product positioning, intended use, and target markets may have different requirements for texture and specifications. Therefore, formulation selection should be based on the overall brand strategy.
If a brand wants to launch a product quickly, choosing a manufacturer’s mature formulation may be a practical approach. Mature formulations can shorten the development process and allow the brand to move more quickly to sampling and production.
If a brand wants to develop a differentiated product, it can discuss an ODM customization solution with the manufacturer. The brand can communicate its product positioning and requirements, and the manufacturer can develop a suitable solution based on its production capabilities.
In addition to formulations, product capacity and packaging can also be customized according to sales channels. E-commerce, physical retail, and international markets may require different packaging formats and specifications.
Pingchuang Medical specializes in personal lubricant OEM/ODM manufacturing, offering multiple mature product solutions and supporting formulation, packaging, and specification customization. Brand customers can also receive free packaging design and free samples.
When selecting a formulation, brands should consider more than one factor. Product positioning, target market, packaging, and cost should all be evaluated together. Defining the requirements first and then communicating with a professional personal lubricant manufacturer can make product development more efficient.
