On the path of new product R&D, innovation often comes with high costs and significant risks. Especially in the personal lubricant sector, which demands high standards for safety, comfort, and functionality, every new product launch is like a gamble. From market research errors and formula development failures to production process challenges, any of these can lead to project termination. For brands eager to innovate, how can they mitigate risks while ensuring new products are guaranteed to win in the market?
Traditional innovation models require brands to invest significant resources in R&D from scratch. This means countless experiments, tests, and market validations, which are not only time-consuming and labor-intensive but also fraught with uncertainty. If R&D fails, not only are initial investments lost, but valuable market window periods may also be missed. This high-risk, high-cost R&D model makes many brands halt at the threshold of innovation or opt for homogeneous competition.
However, if a brand can rely on a vast and market-validated formula library, the situation will be entirely different. These formulas have already passed safety and stability tests and have achieved market success. Brands can select formulas that align with their positioning, customize them, and make minor adjustments, thereby significantly shortening the R&D cycle and reducing R&D costs. This "standing on the shoulders of giants" approach to innovation not only mitigates the risks of starting from scratch but also ensures the success rate of new product launches, making innovation no longer a gamble, but a sure win.
Pingchuang Medical is precisely your strong backing for achieving "sure-win" innovation. Our powerful mature formula library contains over 2000 market-validated formulas, covering water-based, silicone-based, and hybrid categories, and further developed into segmented products like hyaluronic acid moisturizing, warming/cooling, and botanical soothing types. This enables your new product R&D cycle to be compressed by 70%, significantly reducing innovation risks. We also support customization of over 60 parameters, including viscosity, pH, and fragrance, helping you precisely develop personal lubricant new products that meet market demands and are backed by medical-grade production quality assurance, ensuring every product is a market winner.
