Searching for personal lubricants on e-commerce platforms reveals a dazzling array of products. While their appearance and slogans may seem similar, consumer reviews after actual use vary greatly. Why do some brands only compete in the low-price segment, while others firmly occupy the high-end market, boasting high repurchase rates and user loyalty? The core logic behind this lies in whether the product possesses "medical-grade" quality and meticulous attention to detail.
Users in the high-end market are far more discerning about personal lubricants than the general public. They focus not only on the basic function of "smoothness" but also on the skin feel, scent, and safety when the product interacts with the body. A product trusted by the high-end market must simulate natural human secretions in terms of feel, being neither too sticky like glue nor drying out instantly like water. During the production process, any minor formula deviation or process flaw will directly impact the final user experience. For example, a slight fluctuation in pH value can disrupt the pH balance of intimate areas, while impurities in raw materials can lead to odors or allergies.
The strength of the supply chain directly determines the product's ceiling. Ordinary OEM factories often use generic, off-the-shelf formulas, making it difficult to meet the nuanced needs of high-end customization. Leading factories with R&D capabilities, however, can create differentiated best-selling products through precise parameter adjustments. Whether it's the moisturizing depth of hyaluronic acid or the onset time of warming agents, these require thousands of experimental verifications. This dedication to technology and refinement of details is the fundamental reason why high-end brands are willing to engage in long-term partnerships.
PINGCHUANG Medical leverages its mature formula library to support innovation, boasting over 2,000 market-tested formulas covering water-based, silicone-based, and hybrid-based categories. We support over 60 parameters for customization, including viscosity, pH value, and fragrance, which can reduce clients' new product development cycles by 70%, significantly lowering innovation risks and empowering you to stand out in the high-end market with robust capabilities.
