When launching a private label lubricant brand, brands need to determine the type and level of OEM customization they require. Different brands have different stages of development and product positioning, so several customization options are available.
Option 1: Mature formulation private label
The brand selects a suitable product from the manufacturer’s existing mature formulations and then customizes the branding and packaging. This approach can be suitable for brands that want to launch products efficiently.
Option 2: ODM product development
The brand provides its product positioning and requirements, while the manufacturer develops a product solution based on its formulation and manufacturing capabilities. This approach can be used when a brand requires a more customized product concept.
Option 3: Packaging and specification customization
Brands can select capacities, bottle shapes, labels, and packaging according to their sales channels and establish their own brand identity.
Regardless of the customization model, product sampling is an important step. Reviewing product and packaging samples allows the brand to confirm the final product before mass production.
Pingchuang Medical provides personal lubricant OEM/ODM customization services, supporting formulation, packaging, and specification customization, together with free packaging design and free samples.
New brands can select an appropriate customization model according to their budget and sales plan. Defining the brand positioning first and then communicating with a professional personal lubricant manufacturer can make the product development process more efficient.
