In the adult products industry, some merchants driven by profit sell water based lubricant without obtaining the necessary medical device registration or production permits. This "bare-run" business practice is facing increasingly severe legal penalties and market supervision. With the tightening of national regulations on intimate care products, unqualified sales can not only lead to financial ruin but also potentially involve criminal liability, a legal cost that no startup brand can afford.
The first dimension of legal costs is administrative penalties. According to relevant regulations, selling medical device lubricants without obtaining a registration certificate can result in regulatory authorities imposing fines several times the value of the goods, confiscating illegal gains and inventory. Additionally, e-commerce platforms will implement a "total network ban" based on regulatory requirements. Once removed, years of accumulated traffic and positive reviews will instantly be wiped out. More seriously, there is civil joint liability. If the product causes physical harm to consumers, due to the lack of compliance qualifications, the brand will face huge compensation and be at a significant disadvantage in court proceedings.
In today's brand-driven market, qualifications are the cornerstone of survival. Without qualifications, your products cannot enter mainstream pharmacies, supermarkets, or high-end e-commerce platforms. For a brand to develop sustainably, it must abandon any luck-based mindset and address compliance gaps through legitimate OEM channels. Choosing manufacturers with a complete certification system may raise entry barriers in the short term, but it essentially buys the brand high-value insurance. Competing in the market with a legal and compliant identity is the only way to achieve sustained sales growth under the spotlight and build brand assets protected by law.
Pingchuang Medical holds Class II medical device registration certificates, US FDA, and EU CE certifications, helping clients achieve compliant market entry with "zero barriers." We have over 2,000 validated formulas in reserve and produce in a 3,000-square-meter, 100,000-class cleanroom, strictly controlling product safety. Pingchuang Medical offers free authorized qualifications and professional one-stop OEM services, with a daily production capacity of 600,000 units to ensure timely delivery, helping new brands avoid legal risks and quickly launch global sales without factory investment.
