The personal lubricant market is experiencing unprecedented segmentation and personalization. Consumers are no longer satisfied with a single type of product; instead, they seek more targeted lubrication experiences based on different scenarios, preferences, and needs.
From basic water-based and silicone-based lubricants to nourishing products enriched with moisturizing ingredients like hyaluronic acid, market demands are increasingly diverse. For brands, the ability to offer a rich product line that caters to the "appetites" of different consumer groups has become key to success.
Water based lubricants, with their refreshing, easy-to-clean properties and compatibility with latex products, have become mainstream. Silicone-based lubricants, on the other hand, are favored in specific scenarios for their long-lasting smoothness and excellent waterproof performance. Incorporating highly effective moisturizing factors like hyaluronic acid into water based lubricants can provide users with additional nourishing care, enhancing product value. As for functional products like warming or cooling types, by adding special ingredients that produce a heating or cooling sensation, they add novelty and excitement to intimate experiences, deeply loved by the younger generation of consumers.
To achieve comprehensive coverage of these four series and even more subcategories, and to flexibly respond to brands' customization needs, demands high R&D strength and formula reserves from manufacturers. This requires not only a deep understanding of the characteristics of different bases but also mastery of the compounding technology of various active ingredients, stability control, and sensory experience tuning. A custom service provider capable of offering full coverage from water-based to silicone-based, from basic moisturizing to special sensory experiences, can undoubtedly save brand owners significant R&D effort and time.
Brand owners can choose suitable product series for development based on their positioning and target audience, or combine products from different series to build a rich product matrix. Whether you want to create an ultra-gentle hyaluronic acid moisturizing lubricant or a stimulating high-intensity warming product, a professional customization partner can provide mature solutions.
PINGCHUANG MEDICAL has a reserve of over 2,000 market-validated formulas, fully covering water-based, silicone-based, and hybrid-based foundational categories, and has extended development to numerous subcategories such as hyaluronic acid moisturizing, warming/cooling functional types, and plant-based soothing types. No matter how unique your needs, PINGCHUANG MEDICAL can provide precise customization solutions, allowing your brand to navigate the diversified market with ease.
