Foshan Pingchuang Medical Technology Co., Ltd.

News & Events

What Are the Steps to Start a Water Based Lubricant Brand from Scratch? An OEM Manufacturer Explains the Process

Oct. 30, 2026

Building a Water Based Lubricant brand from scratch can be divided into several stages: brand positioning, product selection, packaging design, sampling, and mass production.

 

Step 1: Define the brand positioning. Determine the target customers, sales channels, product direction, and price positioning.


What Are the Steps to Start a Water Based Lubricant Brand from Scratch? An OEM Manufacturer Explains the Process

 

Step 2: Find a professional Water Based Lubricant OEM manufacturer. Evaluate manufacturing capabilities, established formulations, and customization capabilities.

 

Step 3: Confirm the product solution. Choose an established formulation from the manufacturer or develop an ODM solution according to the brand's requirements.

 

Step 4: Develop the packaging. Determine the bottle type, capacity, labels, and outer packaging. Pingchuang Medical provides free packaging design services.

 

Step 5: Approve the samples. Pingchuang Medical provides free sampling, allowing brands to review the actual product and packaging before mass production.


What Are the Steps to Start a Water Based Lubricant Brand from Scratch? An OEM Manufacturer Explains the Process

 

Step 6: Mass production. After sample approval, the manufacturer produces and packages the product according to the final specifications.

 

Step 7: Product delivery. Once production is completed, shipment is arranged according to the agreed delivery plan.

 

Pingchuang Medical provides one-stop Water Based Lubricant OEM/ODM services, supporting brands from formulation selection and packaging design to sampling and mass production.


What Are the Steps to Start a Water Based Lubricant Brand from Scratch? An OEM Manufacturer Explains the Process

 

For companies launching a brand for the first time, preparing the logo, product positioning, and purchasing plan in advance can make the entire project easier to coordinate.