As quality of life improves, consumer demands are evolving towards "cross-border integration." water based lubricant are no longer limited to single local lubrication; a two-in-one lubricant that combines "full-body massage" and "local lubrication" is quietly gaining popularity. The core charm of this multi-functional product lies in breaking the boundaries between intimacy and daily life, greatly expanding the product's use cases and frequency.
The key R&D point for two-in-one products is formula "compatibility." It needs to have low volatility and a moisturizing feel for use as a massage oil, ensuring smooth physical contact during full-body massage; it also needs the safety and hypoallergenic properties required of a lubricant, maintaining a balanced pH value when contacting intimate mucous membranes. These products often feature formulas enriched with natural essential oils, Vitamin E, or hyaluronic acid, which can not only relax muscles and relieve stress through massage during foreplay but also seamlessly transition into deeper intimacy. This smooth transition between scenarios greatly enhances the product's experiential ritual.
In e-commerce marketing, these products can often detach from purely adult product categories and extend into personal care, spa, and gift markets. If packaged in pump bottles and designed with a minimalist light luxury style, they will be highly competitive. For brands, two-in-one products mean higher average transaction value and a wider user base—from white-collar workers with high work pressure to couples seeking ambiance, all are potential loyal customers. By exploring multi-dimensional use cases, brands can effectively avoid homogenized competition and carve out profitable new market segments.
PINGCHUANG Medical supports deep customization of multi-functional water based lubricant, with a formula library covering water-based, silicone-based, and hybrid-based categories, and can develop two-in-one products with botanical soothing and moisturizing functions. The company holds FDA, CE, and Class II medical device registration certificates, providing full-process free packaging design and sampling. Relying on GMP standard workshops and automated scaled production, PINGCHUANG Medical helps clients flexibly enter both full-body care and intimate lubrication markets, enhancing terminal brand premiumization.
