[Independent Website Operations] How to Effectively Increase Average Order Value and User Repurchase Rate by Customizing Lubricating Jelly?

The core goal of independent website operations is to break free from platform dependence and build your own brand moat, and high average order value and high repurchase rate are reflections of the width and depth of this moat. In the lubricating jelly category, to achieve these two goals, the most effective means is through deep customization, providing unique value that standard products cannot offer.

Increasing average order value requires injecting high added value into products. This can be achieved by customizing unique "functional" formulations, such as moisturizing and repairing types with hyaluronic acid, or aromatherapy soothing types with plant essential oils; these products can meet users' advanced needs, thereby supporting higher pricing. To increase repurchase rate, it is necessary to create an irreplaceable "experience." By finely adjusting over 60 parameters, including viscosity, pH value, skin feel, and fragrance, you can create a product that perfectly matches the preferences of your target users. Once users get accustomed to this "exclusive" experience, it becomes difficult for them to switch to other standardized products, thus forming strong user loyalty and continuous repurchase behavior.

Pingchuang Medical's powerful customization capability is your tool for improving operational data. We support deep customization of over 60 parameters and have a 2000+ unique formulation library. We help you create high-value, unique experience products, fundamentally increasing your independent website's average order value and repurchase rate.