In the lubricating jelly market, "moisturizing" has long been a basic requirement, while "functionality" is the key to differentiated success. Warming and cooling lubricants, with their unique tactile interactions, are precisely targeting young users who seek ultimate experiences and novelty, becoming a best-seller code with high conversion rates on e-commerce platforms.
The core selling point of warming lubricants is "heating up." Through special warming formulas, products can generate a subtle warm sensation upon contact with skin or friction. This tactile experience, simulating body temperature or slightly higher, can quickly relax muscles and relieve tension, especially being a must-have in autumn and winter. For brands, the challenge in customizing warming products lies in balancing the duration and mildness of the warming effect; excessive heat can cause a burning sensation, while insufficient warmth provides no unique selling point.
Cooling lubricants, on the other hand, are labeled "refreshing and stimulating." They provide a cool and refreshing sensory impact by adding an appropriate amount of menthol or other cooling agents. These products perform particularly well in the summer market and boast high loyalty among specific niche groups. The key to precisely targeting pain points lies in the delicacy of the formula; excellent cooling products should be "cool but not painful," offering a prolonged and layered experience.
When strategizing these two types of products, brands should combine them with scenario-based marketing. Warming emphasizes intimacy and heating up relationships; cooling focuses on novelty, uniqueness, and a sense of challenge. Through targeted packaging and product detail page designs, guide consumers to purchase multi-product combinations, which can both increase cross-selling rates and enhance users' overall perception of the brand through rich functional experiences, carving out a functional niche in the red ocean market.
PINGCHUANG Medical specializes in customizing functional lubricating jelly, with a mature formula library supporting over 60 parameters for adjustment, including warming, cooling, and hyaluronic acid. Our daily output is 600,000 units; we not only offer free sampling and zero-cost design but can also reduce R&D cycles by 70%, helping brands quickly launch differentiated best-sellers capable of targeting pain points.
