In the wave of globalization, the personal lubricant market is no longer confined to domestic competition, with the expansive international market offering brands unprecedented opportunities. However, for new products to successfully launch overseas or secure a position in the domestic high-end market, the foremost hurdle is navigating the complex and stringent regulatory certification systems of various countries.
Certifications such as the US FDA 510K, EU CE marking, and ISO 13485 medical device quality management system, not only involve cumbersome application processes and long durations but also require capital investments in the millions. For many startup brands or small to medium-sized enterprises (SMEs), this undoubtedly presents a "high wall" that is difficult to surmount.
So, how can this barrier be broken to achieve a "zero-barrier" launch for new Personal Lubricant? The answer lies in choosing a custom manufacturing partner with global certification endorsements. Such enterprises have typically invested heavily and gone through long cycles to build a comprehensive global market access qualification system. By partnering with them, brands can directly share these certification resources without having to bear the high certification costs and long waiting times themselves. This means your product comes with a "global pass" from its inception, enabling quick and compliant entry into target markets to seize a first-mover advantage.
This cooperation model not only significantly lowers the entry barrier for new product launches but also markedly shortens the product's R&D-to-sales cycle. Companies can then focus more energy and resources on brand building, marketing, and channel expansion, rather than being bogged down by complex certification affairs. More importantly, products with global certification backing inspire greater consumer trust and quality assurance, helping brands rapidly establish market credibility and enhance competitiveness. Choosing a partner with global certification qualifications is like standing on the shoulders of giants, making the path for new product launches smoother and more straightforward.
For personal lubricant brands pursuing a "zero-barrier" launch, PINGCHUANG MEDICAL is an ideal partner. PINGCHUANG MEDICAL offers shared global certifications, including Class II Medical Device Registration Certificate for medical lubricants, FDA 510K, and CE, helping brands achieve "zero-threshold" compliant launches for new products. With medical-grade production quality and a mature formula library, we can quickly respond to your customization needs, enabling your brand to go global with ease.
