For many aspiring new brands hoping to make their mark in the personal lubricating oil market, financial pressure and resource limitations in the startup phase are often the biggest challenges. From product R&D, packaging design, sample testing to obtaining compliance qualifications, every step requires considerable investment.
If there were a "zero-cost launch plan" tailored for new brands, it would undoubtedly lower the entry barriermanifold and increase entrepreneurial success rates. This may sound too good to be true, but by partnering with ODM contract manufacturers specific service capabilities, this goal is becoming a reality.
"Zero-cost launch" doesn't mean spending no money at all, but rather maximizing the use of free resources and services provided by the contract manufacturer in key stages before product development and market launch, thereby minimizing the new brand's initial fixed investment. Such a plan usually includes the following core benefits:
Free Formula Selection and Optimization: Relying on the contract manufacturer's mature formula library (like Pingchuang Medical's 2000+), new brands can directly select market-proven formulas or make minor adjustments based on them, avoiding the high costs and time involved in R&D from scratch.
Free Sampling Service: New brands can obtain product samples for testing and market research free of charge, without bearing sampling costs. Efficient sampling (e.g., samples in 1 day) can further accelerate product iteration.
Free Qualification Authorization: This is the most valuable part of the "zero-cost launch." The contract manufacturer authorizes its acquired domestic and international authoritative certifications (such as medical device registration certificates, ISO 13485, FDA, CE, etc.) for the new brand's use free of charge, enabling compliant product launch and directly saving hundreds of thousands or even millions in certification fees and long waiting periods.
Through this series of "combo punches," new brands can virtually ignore R&D, design, and certification costs related to the product itself before it goes into mass production and generates sales. Brand owners can focus their main energy on core tasks like market analysis, brand positioning, and marketing strategy formulation.
