In today's market, where lubricating jelly products are highly homogeneous, if your product remains the same old tube squeeze type, you will only fall into the quagmire of price wars. The secret to increasing profits by over 30% often lies in "packaging differentiation." Packaging is not just a container; it is a carrier of brand positioning and sensory expectations. By customizing high-value packaging materials specifically, brands can effectively raise the average transaction price at the point of sale and build strong visual recognition.
The first dimension of differentiated customization is "form innovation." For example, using medical syringe bottle packaging can give the product a strong sense of professionalism and hygiene implication; vacuum pump bottle design prevents liquid oxidation and enhances the ritual of use. The second dimension is "scene adaptation." Developing portable single-use sachets or condom gift packs can effectively target travel and fast-moving consumer goods scenarios, achieving a high attachment rate. If the factory can integrate over 1,000 packaging solutions and offer free design, brands can upgrade packaging at very low cost. This visual "medical-grade luxury feel" can quickly establish a competitive advantage on the product detail page.
Profit improvement ultimately comes down to quality endorsement. Differentiated packaging must be paired with high internal standards—executing GMP production standards and holding FDA and CE certifications—to withstand the test of high repurchase rates. Brands can save the usual R&D testing fees of around 200,000 yuan by sharing the factory's full qualification endorsement. Relying on a scaled production capacity of 600,000 units per day to ensure timely delivery, brands can quickly convert the premium from packaging into real sales and lasting customer loyalty.
