In the e-commerce product selection process for lubricating jelly, brands often face a dilemma when confronted with the three major camps: water-based, silicone-based, and oil-based. In reality, there is no absolute "king," only the "winner" that best fits user needs and usage scenarios. Understanding the underlying physical properties of these three types of products is fundamental for sellers to precisely layout their SKUs and achieve sales explosion.
Water-based lubricating jelly are currently the absolute main force in the e-commerce market, accounting for over 80% of market share. Their advantages lie in their minimalist ingredients, condom-safe properties, and ease of cleaning, making them ideal for frequent daily use. For startup brands or mass-market e-commerce, water-based products are a safe bet for entering the market. Silicone-based lubricating jelly, due to their excellent longevity and water-insoluble characteristics, are the preferred choice for high-end users and use in water. They not only provide a longer-lasting lubricating effect but also have a silky smooth skin feel like velvet. Although slightly less convenient to clean, their high premium and excellent reputation make them a powerful tool for elevating brand image and targeting the mid-to-high-end market.
In contrast, oil-based lubricating jelly have gradually receded from mainstream contraceptive scenarios due to their potential to dissolve condom latex materials, shifting instead towards professional massage and specific adult markets. In terms of product selection strategy, savvy sellers often employ a "water-based for volume, silicone-based for profit, oil-based for supplement" combination. By segmenting target audiences for different bases and specifically optimizing keyword bidding, they can find their niche market beyond fierce price wars and achieve sustained growth in store sales.
PINGCHUANG Medical, as a mature medical device manufacturing enterprise, possesses full-line development capabilities for water-based, silicone-based, and hybrid-based products. The company has a modern 3,000-square-meter 100,000-grade cleanroom, ensuring the production safety of different base products. We support clients in customizing differentiated formulas for various e-commerce platforms, providing one-stop services from qualification authorization to automated mass production, helping brands precisely select products in various base categories and lead the industry.
