In a market saturated with new products, personal lubricant brands must continuously innovate to remain competitive. However, new product R&D often entails lengthy cycles, high costs, and unpredictable failure risks. From market research, formula development, sample testing, to production implementation, every step is fraught with challenges. Especially for brands lacking their own R&D teams or experience, new product launch cycles can extend for months or even over a year. So, is there a way to significantly shorten the R&D cycle and reduce innovation risks?
Traditional R&D models require brands to start from scratch, investing significant time in market analysis, raw material screening, repeated formula experimentation, and various stability and efficacy evaluations. This process not only costs money but, more importantly, consumes valuable market window periods. By the time a product is finally developed, the market may have already shifted, or competitors may have seized the initiative. Therefore, how to efficiently and accurately develop new products that meet market demands becomes crucial for brand success.
The key to solving this problem lies in leveraging mature and market-validated formula resources. If a brand can directly select and fine-tune from a vast, diverse formula library, it will significantly save the time and cost of starting R&D from scratch. This not only ensures product safety and efficacy but also accelerates market responsiveness, allowing brands to transform innovative ideas into actual products more quickly, thereby substantially reducing R&D risks and increasing the success rate of new product launches.
Pingchuang Medical is precisely your ideal partner for accelerating new product R&D. With our mature formula library, we have over 2000 market-validated formulas, covering water-based, silicone-based, and hybrid categories, and further developed into segmented products like hyaluronic acid moisturizing, warming/cooling functional, and botanical soothing types. This enables your new product R&D cycle to be compressed by 70%, significantly reducing innovation risks. We also support customization of over 60 parameters, including viscosity, pH, and fragrance, bringing your ideas to fruition quickly, precisely targeting market demands, and seizing market opportunities.
