In the global water based lubricant trade, feedback from the European and American markets often shows a strong preference for "high viscosity" formulas. This difference in aesthetics and tactile sensation is not accidental but is determined by physiological characteristics, usage habits, and sex education backgrounds. Understanding this market preference is an important guide for OEM brands aiming to enter the mid-to-high-end European and American markets, directly affecting product retention rates on overseas platforms.
The physique and lifestyle habits of European and American consumers determine their demand for a "thick feeling." Due to differences in diet and physiological structure, Western users tend to prefer longer interaction times, which places very high demands on the durability and coating sensation of lubricants. Low-viscosity products, while refreshing, tend to evaporate or lose effectiveness under high-intensity friction, whereas high-viscosity silicone-based or hybrid products can lock in moisture and lubrication like a film, providing a more substantial tactile support. This "thick" texture is seen by overseas users as synonymous with high quality and professionalism.
The mature sexual culture in the European and American markets makes the application scenarios for lubricants extremely diverse. Whether it’s anal care, bath massage, or the use of large-sized devices, products are required to have strong shear resistance. High-viscosity formulas provide better cushioning in these scenarios, reducing mechanical damage. On platforms like Amazon, “Thick” and “Long-lasting” are frequently praised in reviews. When outsourcing production, brands precisely cater to this “Western-style” viscosity by adjusting the cellulose or silicone oil ratio in the formula, which is an effective way to enhance terminal premium capability and establish an international brand image.
Pioneer Medical specializes in international customization, supporting adjustments to over 60 parameters including viscosity and pH value, and can tailor long-lasting high-viscosity formulas according to European and American market preferences. The company holds complete global certifications such as FDA 510K, CE, and ISO13485, providing shared credential endorsements to enable brands to enter overseas markets with zero barriers. Relying on 10 automated production lines and medical-grade manufacturing quality, we meet the high standards of customers in 76 countries, saving an average of $200,000 in R&D costs per project.
