Cross-border e-commerce sellers often hesitate between water based lubricant and silicone-based lubricants when expanding into global markets. These two bases not only represent different technical paths but also correspond to completely different consumer habits and legal compliance boundaries. Mastering the selection logic between water based lubricant and silicone-based options is the fundamental principle for overseas brands to survive long-term and earn high ratings on platforms like Amazon and eBay, as well as the key to avoiding return risks.
Water based lubricant is the "all-rounder" in the global market. Its water-based formula offers high compatibility, making it safe to use with latex condoms and various sex toys. Due to its easy cleanup and residue-free properties, water based products are highly popular in Southeast Asia and East Asia markets. For new sellers, water based products have a short development cycle and flexible cost control, making them the best entry point for rapid sales growth. However, the drawback of water based products is that the water content evaporates easily. In the high-end market seeking long-lasting effects, sellers need to add high-moisture ingredients like hyaluronic acid to compensate for this limitation.
Silicone-based lubricants dominate half of the European and American markets due to their "ultra-long endurance" and "waterproof properties." Silicone products are not absorbed by human skin and can form a silky smooth protective film on the skin's surface, maintaining excellent performance even during bathing. Although silicone products are more expensive and cannot be used with silicone toys, their high premium potential provides brands with substantial profit returns. Sellers going overseas should select products based on the target market's climate, consumption level, and legal qualifications, using a strategy of water based lubricant for traffic and silicone-based for profit to build a robust product matrix.
Pingchuang Medical holds FDA 510K and EU CE certifications, exporting products to 76 countries. With 10 automated production lines and a daily output of 600,000 units, it ensures delivery during peak seasons. We offer full-range formula customization of water based lubricant, silicone-based, and hybrid types, along with over 1,000 packaging options. Leveraging 21 quality inspection processes under GMP standards, Pingchuang Medical helps clients achieve both high quality and high conversion in the cross-border market.
