Whether you aim to sell quickly on Amazon or meticulously build a brand on an independent website, customizing personal lubricants is an essential lesson. While platforms differ and goals vary, the path to success shares common ground. Understanding the full process from compliance to branding is the starting point for all sellers.
For Amazon sellers, the primary task is "compliance." This means the product must have the required FDA 510K certification for the target market (e.g., North America). Only after resolving compliance issues can sales and best-sellers be discussed. Therefore, choosing a supplier who can provide existing certification qualifications is key. For independent website sellers, the core goal is "branding." This requires the product not only to be compliant but also to have a unique personality and memorable points. Sellers need to deeply participate in every detail of formulation, skin feel, fragrance, and even packaging design to create a unique product that aligns with the brand story, thereby cultivating user loyalty. Essentially, Amazon seeks "accuracy," while independent websites seek "depth."
Pingchuang Medical can simultaneously meet your needs on different platforms. We provide free authorized FDA, CE, and other global certifications to help you open the door to Amazon; at the same time, we support deep customization of over 60 parameters and a choice of 2000+ mature formulations, working with you to create unique and soulful independent website brands.
