Personal Lubricant are no longer single-function products. As consumer demands become increasingly diverse and refined, their functionality and experiential qualities have become core to brand innovation. From basic lubrication needs to deeper moisturizing nourishment, and even warming or cooling sensations to enhance intimacy, the customization of personal Lubricant is embracing infinite possibilities. How can brands seize this trend and, through flexible customization services, develop innovative products that meet the diverse expectations of consumers?
The traditional personal lubricant market suffers from severe product homogenization, primarily focusing on addressing friction. However, modern consumers' expectations for products extend far beyond this. They desire products that not only lubricate but also offer multiple benefits such as skincare, soothing, and enhanced sensory experience. For example, hyaluronic acid, a highly effective moisturizing ingredient, can add value to products by hydrating and repairing skin; warming or cooling ingredients can add unique sensory stimulation to intimate moments, enhancing pleasure.
Exploring infinite customization possibilities means brands must dare to break conventions and combine different efficacious ingredients innovatively. This requires strong R&D capabilities and extensive formula reserves as support. Whether it's a gentle formula for sensitive skin, a functional formula pursuing an ultimate experience, or a soothing formula incorporating natural botanical extracts, each customization is a precise response to segmented market needs. Through this diversified, personalized customization, brands can continuously expand their product lines, satisfy a broader range of consumer groups, and thus gain a leading position in the market.
Pingchuang Medical is precisely your ideal partner for exploring the infinite possibilities of personal lubricant customization. Our powerful mature formula library houses over 2000 market-validated formulas, covering water-based, silicone-based, and hybrid categories. From hyaluronic acid moisturizing, warming/cooling functional types, to botanical soothing types and other segmented categories, we have it all. We support customization of over 60 parameters, including viscosity, pH, and fragrance, which can reduce client new product R&D cycles by 70%, significantly lowering innovation risks, allowing your brand to freely define products and precisely meet various market needs.
