Competition in the e-commerce market is essentially competition for differentiation. While most lubricating jelly are still boasting "super slippery" and "non-sticky," some astute brands have begun to carve out new territory in "olfactory experience"—niche fragrance lubricating jelly. This innovation, injecting emotional value into functional products, has great potential to become a dark horse. Through unique fragrance blending, a lubricating jelly becomes not just an auxiliary tool but an art piece that creates ambiance and enhances pleasure.
The charm of niche fragrances lies in their unique distinctiveness. Unlike traditional cheap fruity scents, sophisticated fragrance blends often include natural essential oils such as ylang-ylang, sandalwood, white tea, or rose. These aromas are slowly released during use, helping to relieve stress and evoke emotional resonance. For young people who pursue quality of life, this "self-pleasure" olfactory experience commands a significant premium. However, stably integrating fragrances into a lubricant system is not easy, requiring precise colloid chemistry technology to ensure that the fragrance does not affect the transparency and lubricity of the contents.
In addition to scent, the visual presentation of these products also needs to be upgraded synchronously. Coupled with minimalist bottle designs and textured packaging materials, niche fragrance series can instantly capture consumers on both visual and olfactory dimensions. Brands only need to flexibly adjust parameters such as fragrance, color, and viscosity through the OEM factory's mature formula library to low-cost test multiple solutions, thereby quickly capturing the dark horse formula that can ignite social media.
PINGCHUANG Medical boasts over 2,000 mature formulas in reserve, supporting over 60 parameters for customization, including fragrance and pH value. We offer free packaging design and diverse packaging solutions, assisting brands in capturing market trends. Relying on a scaled production capacity of 600,000 units per day and global compliance qualifications, PINGCHUANG Medical helps you create differentiated fragrance best-sellers and rapidly respond to demands during major e-commerce promotions.
