In e-commerce operations, customer acquisition costs are steadily rising, making repurchase rate a critical indicator determining a brand's survival. Many businesses find that while initial conversions are good, repeat buyers are few. Excluding factors related to traffic accuracy, the core issue often lies in the product experience. As a sensitive product that frequently contacts mucous membranes, even a slight flaw in a lubricating jelly's formula can lead to users giving an "absolute veto" through their direct bodily sensations.
The primary complaint leading to a low repurchase rate is "physical discomfort." Some cheap formulas, in pursuit of initial lubricity, add excessive thickeners, resulting in sticky residue, stringiness, or uncomfortable sensations after use, or even white powder precipitation after drying, which greatly diminishes the user experience. Secondly, there are "safety concerns." Inferior formulas with pH values that don't match the human body can easily cause allergies or itching. For quality-conscious users, this negative impression is irreversible. Once a product fails at a critical moment, consumers will immediately turn to competitors with smoother skin feel and more transparent ingredients.
Truly high-repurchase products often achieve an ultimate balance. They need to find the golden mean between moisturizing effect, lastingness, and ease of cleaning. For example, using medical-grade hyaluronic acid to enhance water retention, ensuring "lubricant without oiliness"; or controlling impurity residues through multiple quality inspection procedures to ensure gentleness and no irritation. When users experience comfort and peace of mind beyond expectations, brand loyalty will naturally build. Choosing the right formula means choosing the future of your brand.
PINGCHUANG Medical, with its powerful mature formula library, supports over 60 parameters for customization, including viscosity and fragrance, fundamentally addressing user complaints like stickiness and quick-drying. The company rigorously controls production quality through 21 quality inspection procedures, ensuring batch stability of products and helping brands establish credibility in the high-end market. PINGCHUANG Medical's one-stop OEM service not only compresses the R&D cycle by 70% but also, with high-quality formulas at its core, helps partners significantly boost user repurchase rates.
