Against the backdrop of the booming "she economy," female consumer demands are shifting from passive acceptance to active self-pleasure. lubricating jelly, as core products for enhancing intimate life quality, have seen a profound change in their product selection strategy in the e-commerce market. If brands want to capture this trend, they must understand women's ultimate pursuit of product ingredients, aesthetics, and emotional value, completing a cognitive leap from "tool" to "care product."
When selecting products, female users primarily prioritize ingredient safety. Traditional chemical additives can no longer meet their health demands; water-based lubricants containing skincare-grade ingredients like hyaluronic acid and botanical extracts are becoming the first choice. These products must not only provide basic lubricating function but also emphasize hydration, soothing, and repairing effects. In terms of product visuals, shedding cheap "adult product" labels and adopting low-saturation Morandi color palettes or minimalist medical-style packaging can effectively reduce women's shyness during purchase and increase their willingness to share on social media.
Furthermore, segmenting application scenarios is also key to success. Offer layered care solutions for dryness issues arising during different physiological cycles, such as gentle formulas specifically designed for post-menstrual use or soothing series suitable for post-exercise use. Build a professional and trustworthy image by emphasizing pH balance and the intimate microenvironment. Product selection is not just about choosing a liquid but choosing a lifestyle. Brands should use delicate copywriting to convey self-care values, thereby carving out an exclusive high-repurchase niche in the red ocean market.
PINGCHUANG Medical deeply understands the product selection logic of the female market, boasting over 2,000 mature formulas in reserve, focusing on hyaluronic acid moisturizing and botanical soothing sub-categories. The enterprise implements GMP pharmaceutical production standards, ensuring every product reaches medical-grade quality, and provides one-stop free packaging design services. With a global compliance certification system, PINGCHUANG Medical helps brands enter the female health market with low barriers, quickly achieving sales breakthroughs in the "she economy" trend.
