water based lubricant going overseas takes different directions, with vastly different standards. Japan and Southeast Asia, as core growth points for Chinese sellers, have distinct entry logic. If brands cannot accurately align with each country's standards for targeted customization, it will not only lead to product stagnation but may also violate local legal restrictions. Understanding regional differences is a mandatory market lesson that must be completed in the early stages of OEM.
In the Japanese market, products must not only comply with the Pharmaceutical Affairs Law but also meet nearly obsessive standards for quality detail. With century-old companies like Matsuyoshi Medical, local consumers strongly trust the concepts of "medical grade" and "additive-free." Lubricants exported to Japan must enhance formula purity and packaging refinement. In the Southeast Asian market, although entry barriers are relatively lower than in Europe and America, there is a strong preference for water soluble and fruit-flavored products. Additionally, due to the hot climate, product stability at high temperatures (no precipitation, non-sticky) becomes a key selling point. During customs clearance, while some countries accept CE certification, certificates of origin and ISO13485 management certification remain the foundation for building trust.
No matter the destination, finding a contract manufacturer with a global perspective and full certification is a shortcut. Factories that maintain long-term cooperation with major Japanese brands usually have globally competitive craftsmanship. Brands should leverage the factory's mature experience to customize differentiated packaging and formulas for different regions, using the dual drive of "compliance certification + ultimate sensory experience" to quickly capture growth opportunities in overseas markets.
Pingchuang Medical products are exported to 76 countries worldwide and maintain a long-term OEM relationship with Matsuyoshi Medical Co., Ltd., a century-old Japanese company, earning strong trust in the international market.
