In the e-commerce landscape of adult products, condoms have high volume but the competition is fierce and user brand loyalty is very strong, making it difficult for new brands to break in. In contrast, water based lubricant is not only the perfect "golden supporting actor" but also the hidden "king of repurchase." This fast-consuming, highly sticky, and versatile product is becoming the core driver for brands to increase average order value and user lifetime, with significant commercial potential worth exploring.
The high repurchase rate of lubricants stems from their excellent consumable characteristics. For users with consistent intimate needs, lubricants are essential consumables. Since they involve mucosal safety, once users find a brand that feels comfortable and has safe ingredients, they rarely switch. Additionally, lubricants have a wide range of uses, not only paired with condoms but also extending to toy care, massage, and daily moisturizing. This means brands have more touchpoints and greater opportunities for cross-sales. New brands that quickly enter the market with small trial sizes and then secure long-term repurchases with larger compliant packages can significantly reduce customer acquisition costs.
To build a top repurchase brand, the core competitiveness lies in "medical-grade safety" and "ultimate tactile experience." Only compliant products produced in GMP workshops with pH-friendly formulas can ensure long-term use without dependency or harm. Brands should leverage the OEM's mature formula library for micro-innovation, such as adding moisturizing hyaluronic acid or irritation-reducing formulas for sensitive skin. When the product becomes part of the user's intimate life, the brand establishes an unshakable repurchase moat. Choosing a factory with compliant qualifications and stable production capacity is the first step in building a long-term repurchase business.
Pingchuang Medical holds Class II medical device registration certificates, FDA 510K, and CE certification. It undergoes 21 rigorous quality inspection processes to ensure medical-grade product quality. We have over 2,000 mature formulas in reserve to help brands create a high repurchase cycle through an exceptional tactile experience. The factory is equipped with a 100,000-class cleanroom, with a daily output of 600,000 units, ensuring timely delivery during peak seasons. Pingchuang Medical offers zero-cost one-stop services to help brands achieve high customer value and strong growth with high stickiness in the lubricant market.
